feat: research-driven copy + 3-tier pricing (£29/£39/£49) - #3
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Hero: 'Finish the book you already started' + 'You steer. InkWeave weaves.' New before/after section (fragments -> manuscript) Trust bar: author-owned, never-trained, AI-assisted, KDP-aware Pricing rebuilt: Draft £29, Author £39 (anchor), Publish-Ready £49 Vs-competitors repositioned: between ChatGPT/Sudowrite and Reedsy/Scrivener CTAs: 'Try one chapter free' (concrete risk-reversal per research) Metadata updated for SEO
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| cta: "Start free", | ||
| href: "/start", | ||
| name: "Draft", | ||
| price: "£29", |
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Introducing the £29 Draft plan as a full-manuscript option conflicts with the conversion form users reach from this CTA: /start still says “Full book from £39.” Anyone clicking “Start at £29” lands on a page that raises the apparent entry price, which makes the new cheapest paid plan look unavailable or misleading right at checkout intent.
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Applied research from docx. Hero copy, before/after, trust signals, repositioned vs ChatGPT-Sudowrite-Reedsy-Scrivener axis, pricing per research recommendation.