Hi, I’m Matt Delaune — a Business Operations & Sales Ops–focused Data Analyst with a background in B2B SaaS sales and hands-on experience in analytics, process automation, and CRM-driven operations.

I started on the front lines as a BDR and SaaS Account Executive, living inside CRMs, managing pipeline, and owning quota. Over time, I saw the same pattern everywhere: when data is messy and processes are manual, reps slow down and leadership flies blind. That pushed me toward the ops side, using data, automation, and better systems to help revenue teams move faster with fewer headaches.

Today, I:

• Work as a Business Operations Analyst (contract), modernizing a legacy Microsoft Access system into a Power Platform solution using Power Apps, Dataverse, and Power Automate.
• Volunteer as an Operations Analyst (Process Automation) with Statistics Without Borders, maintaining and improving Power Automate flows, documenting processes, and supporting global project teams.

This repo highlights the Sales & RevOps analytics projects I’ve built—Power BI dashboards, cohort and RFM analyses, and customer behavior models—showing how I approach pipeline visibility, retention, and revenue optimization from both a sales and ops perspective.

🔹 Microsoft Certified: Power BI Data Analyst
🔹 HubSpot Revenue Operations Certified
🔹 Sales Ops / RevOps–focused analytics & automation

📄 Download My Resume
💼 Connect on LinkedIn

• Business Problem: Retailers needed insights into product bundling to increase revenue.
• BI Solution: Built a Power BI dashboard to analyze frequent product pairings and optimize marketing strategies.
• Results: Boosted AOV by 12% and CLV by 15% by refining product recommendations.
  🔗 View Repo | 📊 View Dashboard

• Business Problem: Leadership needed customer retention insights to reduce churn and improve LTV.
• BI Solution: Created a cohort-based retention dashboard to track churn trends & optimize pricing strategies.
• Results: Improved Gross Dollar Retention by 10% through enhanced engagement strategies.
  🔗 View Repo | 📑 View Report

• Business Problem: Identifying high-value customers to improve retention and revenue.
• BI Solution: Conducted RFM segmentation and built a Power BI dashboard for customer insights.
• Results: Increased Customer Retention Rate by 15% and Revenue per User (RPU) by 12%.
  🔗 View Repo | 📊 View Dashboard

• Sales & RevOps Analytics: Pipeline visibility, lead-to-opportunity/close analysis, cohort and retention modeling, RFM segmentation, and customer lifetime value analysis.
• CRM & Data Governance: Experience with Salesforce, HubSpot, and Dataverse concepts—focusing on data hygiene, pipeline structure, and making CRM data reliable for reporting.
• Process Automation & Power Platform:
  • Power Automate: Built and maintained flows for approvals, notifications, record updates, and operational alerts.
  • Power Apps + Dataverse: Modernized legacy Access processes into structured tables and forms with validation, permissions, and automated logic.

• Power BI (DAX, Power Query): Designed multi-page dashboards for sales performance, customer segmentation, and behavior analysis.
• SQL (PostgreSQL, MySQL): Wrote queries for aggregation, segmentation, trend analysis, and joining CRM/transactional datasets.
• Excel & Google Sheets: Heavy use for modeling, ad hoc analysis, and quick what-if calculations.
• Python (Pandas, Matplotlib): Used in exploratory data analysis, cohort calculations, and supporting ML-adjacent work (e.g., preparing features for retention and behavior models).

• Microsoft Certified: Power BI Data Analyst Associate
• HubSpot Revenue Operations Certification
• Salesforce Administrator – In Progress

If you’re looking for a Sales Ops / RevOps Analyst who brings together frontline SaaS sales experience, data analysis, and automation to improve pipeline visibility and operational efficiency, I’d be happy to connect.

📧 Email: matthew.delaune@gmail.com
🔗 LinkedIn: linkedin.com/in/matthewddelaune