Claude AI skills for business strategy and coaching.
.skill files are portable prompt packages for Claude. Each is a ZIP archive containing a SKILL.md file that defines a specialized persona, workflow, and domain expertise that Claude can adopt.
Each skill folder contains both the .skill file (for use with Claude) and the raw SKILL.md source (so you can read and adapt the prompt without needing to unzip anything).
| Skill | Description |
|---|---|
| lean-canvas-coach | Interactive Lean Canvas coaching session. Claude embodies Ash Maurya and guides you through building a business model canvas, challenging weak assumptions along the way. |
| narrative-strategy | Synthesizes strategy docs, meeting transcripts, and Miro boards into a narrative strategy — PR angles, podcast pitches, conference strategy, thought leadership. |
| outreach-template | Generates discovery outreach messages for founders doing buyer interviews. Asks focused questions, then produces ready-to-send, channel-adapted messages with no pitch, no jargon. |
| bob-moesta-interview-reviewer | Bob Moesta-style demand-side interview analyst. Analyses discovery transcripts to map the Four Forces, the purchase decision timeline, and coaches on interviewing technique. |
| four-forces-challenge | Interactive Four Forces of Progress mapping and stress-testing. Maps Push, Pull, Anxiety, and Habit forces on your buyers, then challenges your assumptions — especially where founders are blind. |
| jobs-and-outcomes | JTBD coaching that takes founders from feature-speak to demand-side job statements and three-layer outcome maps (functional, emotional, social). |
With Claude: Add a .skill file to your Claude project or drag it into a conversation. Claude will adopt the skill's persona and workflow automatically.
Without Claude: Open the SKILL.md file in any skill folder to read the full prompt. You can adapt it for use with any LLM.
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