Engineering Manager & Technical Architect specializing in high-volume SaaS platforms, Laravel/PHP ecosystems, and AWS infrastructure optimization.

15+ years building and scaling multi-tenant SaaS platforms serving enterprise eCommerce markets. Currently Engineering Manager/Tech Lead at TargetBay, leading cross-product architecture for email/SMS marketing automation, loyalty programs, and review management systems. Deep expertise in backend architecture, high-throughput messaging systems, cloud cost optimization, and team leadership. Active Laravel/PHP open source contributor with 102 repositories.

• Backend Architecture & Engineering: Laravel, PHP, Node.js with focus on scalable, maintainable systems
• Multi-tenant SaaS Platform Design: Production systems supporting large concurrent user bases
• High-volume Messaging Systems: Email/SMS delivery infrastructure at scale
• AWS Infrastructure Architecture: EC2, S3, RDS, Lambda, SQS with proven cost optimization results
• Engineering Team Leadership: Managing cross-functional teams delivering production SaaS solutions
• Open Source Development: Sustained contributions to Laravel/PHP ecosystem

Lead engineering for enterprise eCommerce marketing platform serving multiple product lines:

• BayEngage: Email and SMS marketing automation platform
• BayRewards: Loyalty and referral program management system
• BayReviews: Customer review and reputation management software
• InboxEagle: Explore Top Email Templates with Real Deliverability Insights
• TargetBay: Integrated eCommerce marketing suite

Technical Achievements:

• Architected multi-tenant infrastructure supporting high-volume transactional messaging
• Led AWS cost optimization initiatives across product portfolio
• Designed scalable backend systems handling large concurrent user bases
• Managed cross-product engineering teams delivering SaaS solutions
• Implemented performance optimization strategies for WordPress/WooCommerce platforms
• Built resilient queue processing systems using AWS SQS and Lambda

• laravel-sqs-queue-json-reader — Custom SQS queue driver supporting plain JSON payloads (26★, 6 forks)
• laravel-spamassassin-score — SpamAssassin integration for content filtering and spam prevention (4★)
• laravel-dns-deny-list-check — DNS-based email validation and spam prevention (2★)
• laravel-login-notifications — User authentication notifications and security alerts (3★)
• baylinks-laravel — BayLinks PHP SDK for Laravel integration
• bayrewards-laravel — BayRewards PHP SDK for Laravel integration

102 total repositories | Arctic Code Vault Contributor

Backend: PHP, Laravel, Node.js, JavaScript Frontend: React, Next.js, Livewire, Alpine.js Cloud & Infrastructure: AWS (EC2, S3, RDS, Lambda, SQS), Docker, Kubernetes, Terraform Databases: MySQL, PostgreSQL E-commerce Platforms: WordPress, WooCommerce Tools: Git, Composer, NPM, Vagrant

LinkedIn: linkedin.com/in/palpalani Email: palani.p@gmail.com Twitter: @southdreamz Location: Chennai, India