IELTS Lead Generation Quiz - Netlify Deployment

A high-converting IELTS coaching lead generation quiz with personalized PDF delivery, built with Erik Kennedy's design principles and optimized for paid traffic.

🚀 Quick Deploy to Netlify

Option 1: Deploy from GitHub (Recommended)

1. Fork this repository to your GitHub account
2. Connect to Netlify:
   • Go to Netlify
   • Click "New site from Git"
   • Connect your GitHub account
   • Select this repository
   • Deploy!

Option 2: Deploy from ZIP

1. Download the files as a ZIP
2. Go to Netlify:
   • Visit netlify.com
   • Drag and drop the ZIP file
   • Your site will be deployed instantly!

⚙️ Configuration

1. Environment Variables

Set these in your Netlify dashboard under Site Settings > Environment Variables:

# AWS SES Configuration (for email sending)
AWS_ACCESS_KEY_ID=your_aws_access_key
AWS_SECRET_ACCESS_KEY=your_aws_secret_key
AWS_REGION=us-east-1

# Email Configuration
FROM_EMAIL=noreply@yourdomain.com
ADMIN_EMAIL=admin@yourdomain.com

# Analytics (optional)
GA_MEASUREMENT_ID=G-XXXXXXXXXX
FACEBOOK_PIXEL_ID=1234567890

2. Update Contact Information

Edit these files to add your contact details:

• index.html: Update consultation and masterclass links
• netlify/functions/submit-quiz.js: Update email templates with your information
• pdf-template.html: Add your branding and contact information

3. Customize Quiz Questions

Modify the quiz questions in index.html to match your specific audience and coaching approach.

📧 Email Setup

AWS SES Setup

1. Create AWS Account and set up SES
2. Verify your domain in SES console
3. Create IAM user with SES permissions
4. Add credentials to Netlify environment variables

Alternative: Use Netlify Forms

If you prefer not to use AWS SES, you can use Netlify Forms:

1. Add netlify attribute to your form in index.html
2. Remove the custom function and use Netlify's built-in form handling
3. Set up email notifications in Netlify dashboard

📊 Analytics Setup

Google Analytics 4

1. Create GA4 property in Google Analytics
2. Get your Measurement ID
3. Replace GA_MEASUREMENT_ID in index.html
4. Set up conversion goals for quiz completion and lead capture

Facebook Pixel

1. Create Facebook Pixel in Facebook Business Manager
2. Get your Pixel ID
3. Replace YOUR_PIXEL_ID in index.html
4. Set up conversion events in Facebook Ads Manager

🎯 Testing

Before Launch

1. Test quiz functionality on mobile and desktop
2. Test email delivery with a test submission
3. Verify analytics tracking is working
4. Check PDF generation (if implemented)

A/B Testing Ideas

• Quiz length (5 vs 7 questions)
• Lead capture timing (before vs after results)
• CTA button copy and positioning
• Email subject lines

📈 Optimization

Performance

• Page Speed: Optimize images and minimize JavaScript
• Mobile Experience: Ensure perfect mobile functionality
• Loading Times: Test on slow connections

Conversion

• Trust Signals: Add testimonials and security badges
• Urgency: Add countdown timers or limited-time offers
• Social Proof: Include success stories and statistics

🛠 Customization

Branding

• Colors: Update CSS variables in index.html
• Fonts: Change Google Fonts import
• Logo: Add your logo to the hero section
• Contact Info: Update all contact information

Content

• Quiz Questions: Modify questions for your audience
• PDF Template: Customize the study plan content
• Email Sequences: Adapt email content to your voice
• CTAs: Update call-to-action buttons and links

📞 Support

Common Issues

1. Quiz not working: Check browser console for JavaScript errors
2. Emails not sending: Verify AWS SES configuration
3. Analytics not tracking: Check if tracking codes are properly installed
4. Mobile issues: Test on actual devices, not just browser dev tools

Getting Help

• Check the browser console for error messages
• Test with different browsers and devices
• Verify all environment variables are set correctly
• Check Netlify function logs in the dashboard

🚀 Launch Checklist

• Environment variables configured
• Contact information updated
• Analytics tracking verified
• Email delivery tested
• Mobile experience optimized
• Quiz functionality tested
• PDF generation working (if implemented)
• A/B testing framework ready
• Backup systems in place

📊 Success Metrics

Track these key performance indicators:

• Quiz Completion Rate: Target 65-85%
• Email Capture Rate: Target 80-90%
• Cost Per Lead: Track and optimize
• Conversion to Customers: Monitor long-term success

🔄 Updates and Maintenance

Regular Tasks

• Monitor conversion rates weekly
• Update content monthly
• Test functionality quarterly
• Review and optimize based on data

Scaling

• Start with small traffic volumes
• Optimize based on performance data
• Scale up successful campaigns
• A/B test continuously

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Ready to launch? Deploy to Netlify and start capturing high-quality IELTS coaching leads!

For questions or support, check the implementation guide or reach out to the development team.