Scale a solo design studio to agency-tier recurring income, without hiring.
The blank fill-in templates, scripts, and calculators from the book The Claude Design Studio, organized by chapter. Clone it, open the folder for where you are in the book, copy the blank, and fill it in for your own studio. Companion to the book from youcanbuildthings.com.
Income disclaimer: this is educational material, not an income guarantee, and every dollar figure in a worked example is an illustrative constant from the book, never a benchmark or a promise. Read DISCLAIMER.md before you price anything.
It's about twenty blank fill-in documents: the templates, worksheets, client-facing scripts, and three calculators from the book, laid out by chapter in the order you build them. It opens with any text editor, and the three calculators open in any spreadsheet you already own. The actual design work happens in your own Claude Design, which these templates are built to feed and operate. Nothing here runs and nothing needs a key. A worked example sits beside every blank, labelled "copy the shape, not the numbers."
git clone https://github.com/regardo911/claude-design-studio.git
cd claude-design-studio
Then open chapters/04-offer-sheet/offer-sheet.md, copy the blank three-tier table, and fill in your own three tiers. That's the first thing you keep: a priced offer sheet for your own studio. Wherever you are in the book, the folder number matches the chapter number.
From Appendix A, this is a dependency chain, not a menu. You can't price an offer you haven't named, can't systematize what you haven't written down, and can't delegate any of it until the rest exists. START-HERE.md has the whole chain in order, with the time each step takes and a link to every file. If you only do one thing first, do the thesis: everything downstream needs the lane.
| Folder | What you build | What "done" looks like |
|---|---|---|
chapters/02-studio-model |
the four-lever canvas | you can say what your studio sells and who runs each part, in one narrow sentence |
chapters/03-thesis |
the productization thesis | you wince at the last blank, the "no" that costs you money |
chapters/04-offer-sheet |
the 3-tier offer sheet | a stranger reads it with you nowhere in the room and knows what they get and what it costs |
chapters/05-pricing |
pricing worksheet, value script, arbitrage table | a defensible price and a one-line rationale you can say at a wall without your voice going up |
chapters/06-acquisition |
positioning, offer page, 15-minute call | the path from a stranger to a signed deal fits on one napkin with no "and then somehow" |
chapters/07-delivery |
SOP, ticket board, scope boundary | one deliverable a freelancer could run without you in the room |
chapters/08-production-map |
the tagged AI production map | one deliverable with AI-assigned steps and a measured time saved next to a measured cost |
chapters/09-retainer-mrr |
retainer offer, MRR model | you can say the client count out loud: "I need four clients" |
chapters/10-bench |
bench playbook, outsource-math | a threshold you can run honestly, even if the answer is "nothing clears" |
chapters/11-studio-health |
health checklist, offboarding script, slop gate | five failure modes, each with an instrument you already built |
chapters/12-90-day-plan |
dated 90-day plan, weekly cadence | a real date next to week one |
There is no chapters/01- folder: Chapter 1 is the hook and ships no artifact, by design.
Fixes welcome. This pack mirrors the book on purpose, so new artifacts, extra tiers, or "improvements" the book doesn't teach are out of scope: a reader who followed along has to recognize every template instantly.
MIT. See LICENSE. Nothing here is business, financial, tax, or legal advice, and most of the numbers in these templates are cells only you can fill by measuring your own studio.