Modeling adstock in media mix modeling using Weibull transformations.
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Dec 18, 2019
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adstock
Here are 11 public repositories matching this topic...
Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.
pymc bayesian mmm marketing-science marketing-analytics marketing-mix-modeling budget-optimization incrementality attribution-modeling adstock media-planning media-mix-model media-attribution roi-measurement pymc-marketing
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Apr 1, 2026 - Jupyter Notebook
Marketing Mix Modelling app: attribute sales/revenue to channels with adstock, saturation transforms, and ROI/mROI. Streamlit wizard, 5 model types (Linear, Ridge, Lasso, Bayesian), segment analysis.
attribution optimization lasso pymc bayesian roi mmm ridge marketing-analytics streamlit marketing-mix-modelling adstock
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Apr 18, 2026 - Python
End-to-end Marketing Mix Modelling workflow in Python: multi-file data prep, quality auditing, adstock & saturation transformations with Ridge regression, and bounded budget scenario simulation. Built on synthetic weekly data with explicit non-causal caveats.
python data-science scikit-learn jupyter-notebook regression pandas mmm marketing-analytics marketing-mix-modeling budget-optimization adstock
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Aug 13, 2026 - Jupyter Notebook
Marketing-mix modeling in a browser tab. Adstock + saturation + least squares on your weekly spend data — no install, no Python, no AI, nothing uploaded.
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Aug 13, 2026 - HTML
Marketing Mix Modeling (MMM) in Python: ridge regression with adstock & saturation, attribution metrics, and a simple budget optimizer.
python attribution ci sklearn pandas pytest ridge-regression saturation mmm marketing-mix-modeling adstock media-mix
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Nov 24, 2025 - Python
End to End MMM for Sales Attribution & Budget Optimization
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Jun 10, 2026 - Jupyter Notebook
Reproducible Marketing Mix Modeling (MMM) pipeline with adstock optimization and ROI-based budget allocation simulation using Python.
python data-science time-series econometrics mmm marketing-analytics marketing-mix-modeling regression-modeling budget-allocation adstock roi-optimization
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Feb 11, 2026 - Jupyter Notebook
India-market Marketing Mix Modeling on 104 weeks of synthetic weekly spend data across 6 channels — recovering channel ROAS with adstock + saturation and recommending a quarterly budget reallocation plan.
python saturation mmm marketing-mix-modeling performance-marketing budget-optimization adstock india-marketing
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Apr 27, 2026 - Python
Lightweight Marketing Mix Model: adstock + saturation + regression. No Meridian, no PyMC — just numpy and scikit-learn. A simpler alternative to Google Meridian for quick MMM analysis.
python bigquery portfolio sql numpy scikit-learn regression predictive-analytics saturation mmm marketing-analytics marketing-mix-modeling media-mix-modeling adstock
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May 28, 2026 - Python
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