End-to-end Bayesian Marketing Mix Modeling (MMM) using PyMC with ROI analysis, response curves, scenario simulation, and forecasting.
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Jun 16, 2026 - Jupyter Notebook
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bayesian-mmm
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10-paper marketing science framework with 11 live dashboards. Bayesian MMM, causal inference, probabilistic identity resolution, and real-time streaming attribution. All papers published with Zenodo DOIs.
identity-resolution attribution markov-chains causal-inference marketing-science streaming-analytics shapley-values media-mix-modeling bayesian-mmm incrementality-testing
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Mar 4, 2026 - HTML
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