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cibc
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Simplii Financial is the no-fee direct banking brand of the Canadian Imperial Bank of Commerce (CIBC), one of Canada's Big Six Schedule I domestic banks. Launched November 1, 2017, Simplii succeeded CIBC's two-decade President's Choice Financial (PC Financial) co-venture with Loblaws, migrating roughly two million accounts to the new brand.
canada banking financial-services cibc data-aggregation digital-bank apis-json consumer-driven-banking big-six direct-banking
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Updated
Aug 12, 2026
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