An end-to-end customer segmentation pipeline that groups online retail customers by purchasing behavior using RFM analysis and K-Means clustering, then uses Google Gemini to generate actionable marketing personas for each segment — all wrapped in an interactive Streamlit dashboard.
python scikit-learn pandas pca matplotlib kmeans-clustering customer-segmentation rfm-analysis streamlit google-gemini ai-persona-generation pca-visualization rfm-feature-engineering
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Updated
Apr 28, 2026 - Jupyter Notebook