Skip to content
Open
Show file tree
Hide file tree
Changes from all commits
Commits
File filter

Filter by extension

Filter by extension

Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
48 changes: 48 additions & 0 deletions vikingfb1.rtf
Original file line number Diff line number Diff line change
@@ -0,0 +1,48 @@
{\rtf1\ansi\ansicpg1252\cocoartf1265\cocoasubrtf210
{\fonttbl\f0\fswiss\fcharset0 Helvetica;}
{\colortbl;\red255\green255\blue255;\red52\green52\blue52;}
{\*\listtable{\list\listtemplateid1\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid1\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid1}
{\list\listtemplateid2\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid101\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid2}
{\list\listtemplateid3\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid201\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid3}
{\list\listtemplateid4\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid301\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid4}
{\list\listtemplateid5\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid401\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid5}
{\list\listtemplateid6\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid501\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid6}
{\list\listtemplateid7\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid601\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid7}
{\list\listtemplateid8\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid701\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid8}}
{\*\listoverridetable{\listoverride\listid1\listoverridecount0\ls1}{\listoverride\listid2\listoverridecount0\ls2}{\listoverride\listid3\listoverridecount0\ls3}{\listoverride\listid4\listoverridecount0\ls4}{\listoverride\listid5\listoverridecount0\ls5}{\listoverride\listid6\listoverridecount0\ls6}{\listoverride\listid7\listoverridecount0\ls7}{\listoverride\listid8\listoverridecount0\ls8}}
\margl1440\margr1440\vieww10800\viewh16240\viewkind0
\deftab720
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls1\ilvl0
\f0\fs36 \cf2 {\listtext 1. }Who is the main user of Facebook?\
\pard\tx720\pardeftab720\sa300
\cf2 Anyone that wants to socially connect online. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls2\ilvl0\cf2 {\listtext 1. }What are the top 3 critical goals for that user?\
\pard\tx720\pardeftab720\sa300
\cf2 See what their friends are up to, share stories/photos from their own lives, communicate with friends. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls3\ilvl0\cf2 {\listtext 1. }What is the site's approximate information architecture? (in general -- don't get caught up in the details too much)\
\pard\tx720\pardeftab720\sa300
\cf2 Home > Log in or Sign Up > Feed/Search/Account/Profile pages/etc\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls4\ilvl0\cf2 {\listtext 1. }For your top user goal, what is likely to make the user's experience particularly satisfying?\
\pard\tx720\pardeftab720\sa300
\cf2 Making it easy to see interesting stories and photos about the people you care most about\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls5\ilvl0\cf2 {\listtext 1. }To accomplish this goal, how does the user flow through the site's architecture? (ie. which pages are visited and what are clicked?)\
\pard\tx720\pardeftab720\sa300
\cf2 User is presented with this through constantly refreshing Feed, which provides easy access to Profiles for more information about different people\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls6\ilvl0\cf2 {\listtext 1. }What style(s) of navigation is/are used? Do they answer the key questions (Where am I and how did I get here? Where should I go next and how do I get there?)?\
\pard\tx720\pardeftab720\sa300
\cf2 Main navigation is located in bar at the top, which provides access to your own profile page, timeline (Home), messages, notifications. Messaging people or posting new status updates and photos usually doesn\'92t require navigating to a specific page. Not necessary to know where to go next/trace how you got to a particular page. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls7\ilvl0\cf2 {\listtext 1. }What does Facebook do well to allow the user to accomplish the top goal effectively, efficiently and with good satisfaction?\
\pard\tx720\pardeftab720\sa300
\cf2 Makes it very easy to post new photos/statuses without leaving your Feed. Format makes receiving updates convenient and encourages further exploration of profiles.\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls8\ilvl0\cf2 {\listtext 1. }What does Facebook do poorly when allowing the user to accomplish the top goal effectively, efficiently and with good satisfaction?\
\pard\tx720\pardeftab720\sa300
\cf2 Algorithm for deciding what posts to present on your feed may be ineffective. \
}
52 changes: 52 additions & 0 deletions vikingfb2.rtf
Original file line number Diff line number Diff line change
@@ -0,0 +1,52 @@
{\rtf1\ansi\ansicpg1252\cocoartf1265\cocoasubrtf210
{\fonttbl\f0\fswiss\fcharset0 Helvetica;}
{\colortbl;\red255\green255\blue255;\red52\green52\blue52;}
{\*\listtable{\list\listtemplateid1\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid1\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid1}
{\list\listtemplateid2\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid101\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid2}
{\list\listtemplateid3\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid201\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid3}
{\list\listtemplateid4\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid301\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid4}
{\list\listtemplateid5\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid401\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid5}
{\list\listtemplateid6\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid501\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid6}
{\list\listtemplateid7\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid601\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid7}
{\list\listtemplateid8\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\*\levelmarker \{decimal\}.}{\leveltext\leveltemplateid701\'02\'00.;}{\levelnumbers\'01;}\fi-360\li720\lin720 }{\listname ;}\listid8}}
{\*\listoverridetable{\listoverride\listid1\listoverridecount0\ls1}{\listoverride\listid2\listoverridecount0\ls2}{\listoverride\listid3\listoverridecount0\ls3}{\listoverride\listid4\listoverridecount0\ls4}{\listoverride\listid5\listoverridecount0\ls5}{\listoverride\listid6\listoverridecount0\ls6}{\listoverride\listid7\listoverridecount0\ls7}{\listoverride\listid8\listoverridecount0\ls8}}
\margl1440\margr1440\vieww10800\viewh16500\viewkind0
\deftab720
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls1\ilvl0
\f0\fs36 \cf2 {\listtext 1. }Go to each of the links above and immediately squint your eyes so you can't really see what they say.\
{\listtext 2. }Sketch on a sheet of paper what the approximate visual hierarchy looks like -- what areas are denser and what areas are more sparse?\
{\listtext 3. }Open your eyes and ask yourself "who is the most likely user of this page?"\
\pard\tx720\pardeftab720\sa300
\cf2 For Home (logged out) page, most likely user is a new user to Facebook. \
For News Feed page, most likely user is someone who wants an overview of what his/her friends are up to. \
For Profile/About/Photos, most likely user is someone who wants to know more information about a specific person. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls2\ilvl0\cf2 {\listtext 1. }What is that user's critical goal on that page?\
\pard\tx720\pardeftab720\sa300
\cf2 See above. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls3\ilvl0\cf2 {\listtext 1. }Does the visual hierarchy you sketched lead to that goal?\
\pard\tx720\pardeftab720\sa300
\cf2 Yes\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls4\ilvl0\cf2 {\listtext 1. }Do the relationships between the elements lead you to that goal (remember your CRAP principles)?\
\pard\tx720\pardeftab720\sa300
\cf2 Yes\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls5\ilvl0\cf2 {\listtext 1. }What font families are most prominent on the page? (use the WhatFont add-on or your browser's developer tools to inspect this).\
\pard\tx720\pardeftab720\sa300
\cf2 Most prominent fonts are Helvetica and Freight Sans Bold.\
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls6\ilvl0\cf2 {\listtext 1. }How do these font families contribute to or take away from the site's flow?\
\pard\tx720\pardeftab720\sa300
\cf2 Freight Sans Bold for headings make them pop more. Helvetica blends in with the neutral, unoffending design. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls7\ilvl0\cf2 {\listtext 1. }How do the line spacings, sizes and weights contribute to or take away from the site's flow?\
\pard\tx720\pardeftab720\sa300
\cf2 Larger sizes and weights provide more emphasis where necessary, and vice versa. \
\pard\tx220\tx720\pardeftab720\li720\fi-720\sa300
\ls8\ilvl0\cf2 {\listtext 1. }What would you improve to achieve a better hierarchy or flow?\
\pard\tx720\pardeftab720\sa300
\cf2 Would remove left and right columns that provide space encouraging users to \'93Explore\'94 other content, but that would probably rob Facebook of a lot of business value. \
}
Binary file added vikingfb3.pdf
Binary file not shown.