I am an MSc Business Analytics student at the University of Geneva, with a background in Industrial Engineering and experience across data analysis, forecasting, business decision-making, and coaching.
My interests sit at the intersection of data, people, and decision-making. I enjoy working on projects that combine analytical thinking with a deeper understanding of human behavior, learning, communication, and organizational improvement.
I use data not only to build models, but also to understand patterns, support better decisions, and translate complex information into practical insights.
- Business analytics and data-driven decision-making
- Forecasting and predictive modelling
- Consumer behavior and customer analytics
- Coaching, learning, and personal development
- Human-centered problem solving
- Communication, teamwork, and behavioral insight
- Operational improvement and process analysis
Bachelor’s thesis project focused on forecasting demand for steel bloom and billet products using regression and time series methods.
This project combined forecasting models, market-related data, and analytical evaluation to support demand planning and decision-making.
Machine Learning course project focused on predicting temperature in Bern, Switzerland, for 12-hour, 24-hour, and 48-hour horizons.
The project involved data preprocessing, feature engineering, model comparison, and performance evaluation.
A collection of business analytics case studies completed using R .
The case studies explore topics such as experience curve analysis, customer quality perceptions, brand equity, factor analysis, and structural equation modelling.
- Business analytics
- Forecasting
- Machine learning
- Regression analysis
- Factor analysis
- Python
- R
- SQL
- Excel
- Power BI
Alongside my analytical work, I have experience in coaching and educational support. I am interested in how people learn, make decisions, communicate, and grow.
This human-centered perspective shapes the way I approach data projects: not only as technical problems, but as tools for understanding people, improving systems, and creating better decisions.
- LinkedIn: https://www.linkedin.com/in/zahra-ghafghazi
- GitHub: https://github.com/zahra-ghf