Stop promising two minutes - #12
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"Browse and post within two minutes" was wrong on both halves. Reading needs no account and starts the moment the window opens, so it is not two minutes, it is none. Posting is four clicks. And "browse" is the wrong verb: in Plaza it means signed-out, it is the browser's word next to "No Electron", and every client browses. The hero on /plaza changes with it. Its first pill read "Browse in Two Minutes" and now reads "Full Feed on First Launch", regenerated from the same pipeline so nothing else in the image moved.
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browse and post within two minuteswas wrong on both halves, and it was the most repeated line in the ecosystem.Reading takes no time at all. A first run opens straight into a populated starter-pack feed with a guest strip along the top. I verified this by launching a build against an empty home and photographing it, rather than trusting the copy.
Posting is four clicks, not two minutes: sign in, create an identity, name yourself or skip, post.
"Browse" is the wrong verb. In Plaza's own vocabulary it means signed-out. It is also the browser's verb, in a hero that says "No Electron". And it is table stakes: every client browses.
Replaced with
read without an account, post in four clickseverywhere, verbatim, so the line does not drift into three variants.The hero image carried the same claim in pixels. Its first pill now reads Full Feed on First Launch, regenerated from the real pipeline rather than retouched. The other three cards come out byte-identical, so the only thing that moved is the words.