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Brand Identity

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Wick edited this page Apr 21, 2026 · 1 revision

Brand Identity

Palette (locked)

Token Hex Role
Fel Green #4FC778 Primary accent · L-brackets · active states · links
Void #0D0A14 Panel background · page canvas
Shadow #171124 Header strip · secondary panels
Muted Purple #383058 1px borders · dividers
Off-White #D4C8A1 Primary text

Do not drift. Every Wick addon uses the same five values (hex-exact).

Chrome

  • L-bracket corners in fel green — 10px arms, 2px thick, flush to the corner with zero offset.
  • 1px muted-purple border on every panel.
  • Flat panels. No gradients, no Blizzard dialog textures.
  • On resizable frames the BOTTOMRIGHT bracket doubles as the resize grip.

Typography

  • Display — Cinzel 700–900 on the web, Fonts\FRIZQT__.TTF in-game.
  • UI / body — Space Grotesk 400–600 on the web, Fonts\FRIZQT__.TTF at 11pt in-game.
  • Mono / labels — Space Mono 400 on the web, Fonts\ARIALN.TTF (Arial Narrow) at 9pt in-game.

Naming convention

Formula: Wick's + [Function] + [Noun]

  • Always possessive "Wick's" — never bare "Wick".
  • Function noun: two words max, literal (no fantasy puns).
  • No abbreviations in the display Title (CD is OK in-game shorthand; "Wick CD Tracker" is not a valid display title — must be "Wick's CD Tracker").

Current lineup:

  • Wick's TBC BIS Tracker (folder WickidsTBCBISTracker — legacy CurseForge slug)
  • Wick's CD Tracker (folder WicksCDTracker)
  • Wick's Trade Hall (folder WicksTradeHall)

Logomark

Teardrop flame with radiating opacity layers and a wick dot at the base, flanked by fel-green L-brackets. SVG source is logo.svg in this repo (and mirrored into each addon's folder).

For in-game use (texture backgrounds), convert to .tga or .blp.

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