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#FirstMover(TM)

An open badge for companies and creators who are first to apply AI to solve a real problem in their industry.

Free to use. Community maintained. No gatekeeping.

Created by Just In Time AI because we believe the people building AI solutions for real-world gaps deserve recognition -- and the world needs a simple way to spot them.

Read the full story: Introducing #FirstMover: The Open Badge for #AIPioneers


What Is #FirstMover?

#FirstMover is an open standard for recognizing AI pioneers -- companies and individuals who saw a gap in their industry, recognized that AI could fill it, and built something to make it happen.

This is not about who has the biggest AI budget or the most PhDs. It is about who saw value where others saw nothing, and had the skills and conviction to act on it.


Two Tiers

Open Badge (Free)

The #FirstMover open badge is free for anyone who meets the criteria. Use it on your website, email signature, social media, and marketing materials.

License: CC BY 4.0 -- free to use with attribution.

How to earn it:

  1. You built or deployed AI to solve a real problem in your industry
  2. You were first or among the first in your specific market
  3. Submit a Pull Request to DIRECTORY.md with your entry
  4. Entry is reviewed and merged

Assets: assets/open/

Certified Badge ($1,000)

The #FirstMover Certified badge is a validated credential reviewed by Just In Time AI. It signals that your first-mover claim has been independently verified.

License: All Rights Reserved -- licensed to approved certifiees only.

How to earn it:

  1. Complete the application at jitai.co/firstmover
  2. Pay the one-time $1,000 certification fee
  3. 20-minute review call with Just In Time AI
  4. Upon approval: listed in the Certified directory, certified badge assets delivered, license agreement signed

vCAIO clients of Just In Time AI receive certification at no additional cost.

Certification process details: CERTIFIED.md


Assets

Open Badge Assets (CC BY 4.0)

Variant File Use
Full Seal assets/open/firstmover-open-seal-1080.png Website hero, marketing
Minimal Flag assets/open/firstmover-open-minimal-512.png Favicon, small contexts
Dark Background assets/open/firstmover-open-dark-1080.png Dark UI, presentations
Horizontal Lockup assets/open/firstmover-open-lockup-1200x400.png Email signature, inline

Certified Badge Assets (All Rights Reserved)

Certified badge preview images are available in assets/certified/ for reference. Full-resolution assets are delivered upon certification approval.

Brand Colors

Color Hex Use
Navy #1a2744 Primary background, text
Gold #c8a960 Flag, accents, certified ring
White #ffffff Borders, text on dark

Directory

See DIRECTORY.md for the full list of #FirstMover entries.

See CERTIFIED.md for certified entries and the certification process.

Browse the live directory: jitai.co/firstmover


Usage Guide

See USAGE-GUIDE.md for color specs, sizing requirements, and do's/don'ts.


Embed Examples

See examples/ for copy-paste embed code for websites, email signatures, and social media.


Contributing

Want to be listed in the #FirstMover directory?

  1. Fork this repository
  2. Add your entry to DIRECTORY.md following the existing format
  3. Submit a Pull Request
  4. Your entry will be reviewed and merged

License


About

#FirstMover(TM) was created by Just In Time AI -- an AI services company offering vCAIO (Virtual Chief AI Officer) services, AI consulting, and managed IT for companies of any size.

Creating this open standard is itself a #FirstMover move. There was no universal way to recognize AI pioneers. Now there is.

Schedule a Discovery Call | Learn about vCAIO services

Copyright 2025-2026 Just In Time AI. #FirstMover(TM) is a trademark of Just In Time AI.

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